Our Story
Pushing the boundaries
The idea for Secretlab sprang from a simple reason. Our founders Ian and Alaric had become frustrated by their neverending search for a gaming chair that they were satisfied with. So they decided to develop their own. They had big ambitions — to change the gaming chair industry with a seat that brought together gorgeous aesthetics with only the finest materials.
Dozens of prototypes were developed in the run-up to the Secretlab Classics, our award-winning best-seller that went on to become the chair of choice of the world’s premier esports tournaments and championship-winning teams. Driven by an unrelenting obsession with detail and passion for creating stellar user experiences, we’ve since become known for the fanatical attention that goes into every one of our products.
Research-Backed Design
Over the years, we’ve consulted with multiple engineers, material scientists, and UX specialists in different fields to help refine our designs. In our design lab and testing facilities, Secretlab engineers work with cutting-edge materials and novel prototypes to develop new, radical ideas. To bring to life our latest design innovations, we’ve had to tap into more advanced and precise manufacturing technologies, made possible by economies of scale.
Learn About How We Push Our Gaming Chairs To The LimitToday, the Secretlab TITAN Evo is our most technologically advanced gaming chair to date, incorporating everything that we’ve learned over the years about what makes a supportive chair. But our growing team of engineers and researchers are never standing still — they’re back in the lab, working to bring you tomorrow’s groundbreaking technologies, today.
But a chair is so much more than something you sit on.
A Secretlab chair is an entire experience, where everything from the tiniest design decisions to our industry-leading 5-year Extended Warranty and after-sales support has been deliberately implemented to make things easier and more comfortable for you.
Learn more about our warranty
Dec 2014
Secretlab Founded
Ian and Alaric first met while they were both playing StarCraft II semi-professionally. The duo started Secretlab to create a gaming chair that would be the unequivocal best on the market.
May 2015
Secretlab THRONE V1
The first Secretlab THRONE is launched. The first 200 units sell out within a week, and the company breaks even within a month.
Oct 2015
Secretlab OMEGA THRONE V2
Barely seven months later, the new Secretlab OMEGA and THRONE V2 roll out. In a market saturated with aggressive, gaudy gaming seats, the OMEGA redefined the landscape with its clean lines and tasteful design.
Dec 2015
Expansion to Malaysia announced
Secretlab commences operations in Malaysia, our first foray overseas.
Apr 2016
All-leather OMEGA ELITE
The first gaming chair to utilize genuine top-grain leather, it was topped off with deep blue logo stitching and a stealthy exterior that exuded class like few others on the market.
May 2016
Secretlab goes to Australia
The gold-on-black OMEGA Stealth goes on sale in Australia.
June 2016
Secretlab TITAN — built for bigger people
Expansion into markets like Australia call for an even larger chair. Just like its namesake, the TITAN towered over the competition, boasting built-in, adjustable lumbar support and a leveled seat base for sitting cross-legged.
Nov 2017
Secretlab expands to North America and Europe
The start of our journey toward becoming the global leader in gaming seats. We open up sales of the OMEGA and TITAN in the US, Canada, and select European Union territories.
Jan 2018
Secretlab 2018 Series
After a meticulous design process and over 30 iterations, the 2018 Series makes its debut. The THRONE, OMEGA, and TITAN all feature significant improvements in both form and function, setting new standards for the industry.
Jan 2018
NAPA Series
The NAPA Series brooks no compromise. Incredibly supple and buttery smooth, it is our most luxurious option to date, helping cement our position as the leader in gaming chairs.
Oct 2018
SoftWeave™ Fabric Series
Inspired by streetwear fashion and culture, SoftWeave™ fabric is made from dense, woven fibers and meticulously ground to produce a soft, fluffy texture. SoftWeave™ is what you get when you want even more breathable upholstery.
Nov 2018
NeueChair™
The first product from Secretlab subsidiary Neue, the NeueChair™ solidified our reputation as the leading purveyor of top-of-the-line sitting experiences, both for gamers and working professionals.
Jan 2019
Partnership with Riot Games
Signs multi-year global partnership with Riot Games. Secretlab chairs support players at the biggest League of Legends events, including the LCS, Mid-Season Invitational, the All-Star Event, and the LoL World Championship.
May 2019
Secretlab Classics
After three years of exacting R&D work, the Secretlab Classics is released. It becomes the standard to beat, featuring PRIME™ 2.0 PU leather that is soft, supple, and exceedingly durable, Full-Metal 4D Armrests, and memory foam pillows.
Aug 2019
Secures investment from Heliconia
Temasek subsidiary Heliconia Capital Management signs deal with Secretlab.
Aug 2019
Named official chair partner of TI9
Secretlab becomes the official gaming seat partner for Dota 2’s The International 2019, which saw a historic total prize pool of over US$34 million.
Nov 2019
The TITAN XL 2020—made for giants
The TITAN XL 2020 is announced. An even bigger version of the Secretlab TITAN 2020, it seats people over 2m tall and weighing up to 180kg, fulfilling our goal of having a chair for every body type and size.
April 2021
Secretlab MAGNUS Metal Desk
Our first-ever computer desk. Engineered from the ground up to pair perfectly with your Secretlab chair. A proprietary magnetic ecosystem makes cable management a breeze.
July 2021
Secretlab TITAN Evo — the next evolution
The next-gen Secretlab TITAN Evo offers the most advanced support of any Secretlab chair. Infused with new manufacturing technologies and cutting-edge engineering, it delivers unmatched performance and comfort, however you like to sit.
Aug 2022
Secretlab MAGNUS Pro
The ultimate sit-to-stand metal desk – designed for professional gamers, makers, and creators. Building on the success of the Secretlab MAGNUS, our latest desk combines best-in-class cable management with the world’s first fully-integrated power supply column, complete with a growing magnetic accessories and add-ons collection. Pairs perfectly with a Secretlab chair for the ultimate gaming experience.
We’ve since partnered with some of the biggest names in esports and entertainment, and we are the seat of choice for the world’s premier brands.
But we also want to be a company that makes a tangible difference in people’s lives. We’re extremely proud of how far we’ve come, and we’d like to take this opportunity to give back to the world at large.
Making a difference
The COVID-19 pandemic has touched all of us. In the middle of all this, healthcare workers were out on the frontlines every day, putting themselves at risk so the rest of us could stay safe. To help address the shortage of personal protective equipment like masks, we rallied our partners in esports and gaming, including Riot Games, Valve, Cloud9, G2 Esports, Team Secret and OG, to donate a total of 400,000 FDA-approved masks to hospitals in the US, UK, and Singapore.
In celebration of all the good that the gaming community can do, we supported streamers working to raise money for St. Jude Children’s Research Hospital at GuardianCon. While seated in Secretlab chairs, streamers marshalled a record-breaking $4 million in total, with DrLupo as the anchor and other fan-favorite streamers like Tfue in attendance.
More wish children than ever have had their lifelong wishes put on hold due to COVID-19. Together with Make-A-Wish®, we wanted to give wish children and their families something to continue to look forward to. To that end, we teamed up with esports powerhouse Team Liquid on a 24-hour CHAIR-ity stream, where donations and part of the proceeds from Team Liquid Edition chair sales went toward wish children. At Secretlab, we’re always looking for ways we can lend a hand to someone in need.
COVID-19 Masks Donation Initiative
The COVID-19 pandemic has touched all of us. In the middle of all this, healthcare workers were out on the frontlines every day, putting themselves at risk so the rest of us could stay safe. To help address the shortage of personal protective equipment like masks, we rallied our partners in esports and gaming, including Riot Games, Valve, Cloud9, G2 Esports, Team Secret and OG, to donate a total of 400,000 FDA-approved masks to hospitals in the US, UK, and Singapore.
GuardianCon
In celebration of all the good that the gaming community can do, we supported streamers working to raise money for St. Jude Children’s Research Hospital at GuardianCon. While seated in Secretlab chairs, streamers marshalled a record-breaking $4 million in total, with DrLupo as the anchor and other fan-favorite streamers like Tfue in attendance.
Make-A-Wish®
More wish children than ever have had their lifelong wishes put on hold due to COVID-19. Together with Make-A-Wish®, we wanted to give wish children and their families something to continue to look forward to. To that end, we teamed up with esports powerhouse Team Liquid on a 24-hour CHAIR-ity stream, where donations and part of the proceeds from Team Liquid Edition chair sales went toward wish children. At Secretlab, we’re always looking for ways we can lend a hand to someone in need.
But this is only the beginning.
Come see for yourself why the best brands and teams trust us.
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