Building an Award-winning seat
As former professional StarCraft II players, our founders Ian and Alaric understand intimately the toll that those long hours spent sitting down can take. Dissatisfied with the options on the market, the duo founded Secretlab in 2014 to create a gaming chair that they would be happy to sit on themselves, one that combined a thoughtful, ergonomic design with impeccable quality and comfort.
That goal remains the driving force behind everything we do today. The Secretlab 2020 Series is the pinnacle of gaming seat design, and it is the closest we’ve come to realizing our vision of a perfect gaming chair. Secretlab designers and engineers are masters at their craft, and Secretlab chairs are built specifically to promote good posture, keep you comfortable, and look good while doing all that. Constructed only from top-of-the-line materials, Secretlab chairs are setting a new benchmark for the industry.
But a chair is so much more than something you sit on.
A Secretlab chair is an entire experience, where everything from the tiniest design decisions to our industry-leading 5-year Extended Warranty and after-sales support has been deliberately implemented to make things easier and more comfortable for you.
Dec 2014
Secretlab Founded
Ian and Alaric first met while they were both playing StarCraft II semi-professionally. The duo started Secretlab to create a gaming chair that would be the unequivocal best on the market.
May 2015
Secretlab THRONE V1
The first Secretlab THRONE is launched. The first 200 units sell out within a week, and the company breaks even within a month.
Oct 2015
Secretlab OMEGA & THRONE V2
Barely seven months later, the new Secretlab OMEGA and THRONE V2 roll out. In a market saturated with aggressive, gaudy gaming seats, the OMEGA redefined the landscape with its clean lines and tasteful design.
Dec 2015
Expansion to Malaysia announced
Secretlab commences operations in Malaysia, our first foray overseas.
Apr 2016
All-leather OMEGA ELITE
The first gaming chair to utilize genuine top-grain leather, it was topped off with deep blue logo stitching and a stealthy exterior that exuded class like few others on the market.
May 2016
Secretlab goes to Australia
The gold-on-black OMEGA Stealth goes on sale in Australia.
June 2016
Secretlab TITAN—built for bigger people
Expansion into markets like Australia call for an even larger chair. Just like its namesake, the TITAN towered over the competition, boasting built-in, adjustable lumbar support and a leveled seat base for sitting cross-legged.
Nov 2017
Secretlab expands to North America and Europe
The start of our journey toward becoming the global leader in gaming seats. We open up sales of the OMEGA and TITAN in the US, Canada, and select European Union territories.
Jan 2018
Secretlab 2018 Series
After a meticulous design process and over 30 iterations, the 2018 Series makes its debut. The THRONE, OMEGA, and TITAN all feature significant improvements in both form and function, setting new standards for the industry.
Jan 2018
NAPA Series
The NAPA Series brooks no compromise. Incredibly supple and buttery smooth, it is our most luxurious option to date, helping cement our position as the leader in gaming chairs.
Oct 2018
SoftWeave® Fabric Series
Inspired by streetwear fashion and culture, SoftWeave® fabric is made from dense, woven fibers and meticulously ground to produce a soft, fluffy texture. SoftWeave® is what you get when you want even more breathable upholstery.
Nov 2018
NeueChair™
The first product from Secretlab subsidiary Neue, the NeueChair™ solidified our reputation as the leading purveyor of top-of-the-line sitting experiences, both for gamers and working professionals.
Jan 2019
Partnership with Riot Games
Signs multi-year global partnership with Riot Games. Secretlab chairs support players at the biggest League of Legends events, including the LCS, Mid-Season Invitational, the All-Star Event, and the LoL World Championship.
May 2019
Secretlab 2020 Series
After three years of exacting R&D work, the 2020 Series is released. It becomes the standard to beat, featuring PRIME™ 2.0 PU leather that is soft, supple, and exceedingly durable, full-metal 4D armrests, and memory foam pillows.
Aug 2019
Secures investment from Heliconia
Temasek subsidiary Heliconia Capital Management signs deal with Secretlab.
Aug 2019
Named official chair partner of TI9
Secretlab becomes the official gaming seat partner for Dota 2’s The International 2019, which saw a historic total prize pool of over US$34 million.
Nov 2019
The TITAN XL—made for giants
The TITAN XL is announced. An even bigger version of the Secretlab TITAN, it seats people over 2m tall and weighing up to 180kg, fulfilling our goal of having a chair for every body type and size.
We’ve since partnered with some of the biggest names in esports and entertainment, and we are the seat of choice for the world’s premier brands.
But we also want to be a company that makes a tangible difference in people’s lives. We’re extremely proud of how far we’ve come, and we’d like to take this opportunity to give back to the world at large.
Making a difference
The COVID-19 pandemic has touched all of us. In the middle of all this, healthcare workers were out on the frontlines every day, putting themselves at risk so the rest of us could stay safe. To help address the shortage of personal protective equipment like masks, we rallied our partners in esports and gaming, including Riot Games, Valve, Cloud9, G2 Esports, Team Secret, OG and Astralis, to donate a total of 400,000 FDA-approved masks to hospitals in the US, UK, and Singapore.
In celebration of all the good that the gaming community can do, we supported streamers working to raise money for St. Jude Children’s Research Hospital at GuardianCon. While seated in Secretlab chairs, streamers marshalled a record-breaking $4 million in total, with DrLupo as the anchor and other fan-favorite streamers like Tfue in attendance.
More wish children than ever have had their lifelong wishes put on hold due to COVID-19. Together with Make-A-Wish®, we wanted to give wish children and their families something to continue to look forward to. To that end, we teamed up with esports powerhouse Team Liquid on a 24-hour CHAIR-ity stream, where donations and part of the proceeds from Team Liquid Edition chair sales went toward wish children. At Secretlab, we’re always looking for ways we can lend a hand to someone in need.
COVID-19 Masks Donation Initiative
The COVID-19 pandemic has touched all of us. In the middle of all this, healthcare workers were out on the frontlines every day, putting themselves at risk so the rest of us could stay safe. To help address the shortage of personal protective equipment like masks, we rallied our partners in esports and gaming, including Riot Games, Valve, Cloud9, G2 Esports, Team Secret, OG and Astralis, to donate a total of 400,000 FDA-approved masks to hospitals in the US, UK, and Singapore.
GuardianCon
In celebration of all the good that the gaming community can do, we supported streamers working to raise money for St. Jude Children’s Research Hospital at GuardianCon. While seated in Secretlab chairs, streamers marshalled a record-breaking $4 million in total, with DrLupo as the anchor and other fan-favorite streamers like Tfue in attendance.
Make-A-Wish®
More wish children than ever have had their lifelong wishes put on hold due to COVID-19. Together with Make-A-Wish®, we wanted to give wish children and their families something to continue to look forward to. To that end, we teamed up with esports powerhouse Team Liquid on a 24-hour CHAIR-ity stream, where donations and part of the proceeds from Team Liquid Edition chair sales went toward wish children. At Secretlab, we’re always looking for ways we can lend a hand to someone in need.
But this is only the beginning.
Come see for yourself why the best brands and teams trust us.
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